Pulltab Sports Team Services
Team Services That Supercharge Your Sales Office
WHO WE ARE
Pulltab Sports Team Services works with sports organizations across all levels to drive revenue, elevate structure, and build long-term operational success. From ticketing and sponsorships to staffing and sales culture, we provide hands-on support that transforms front offices into high-performing revenue teams.
WHAT WE OFFER
TICKETING STRATEGY & SALES EXECUTION
STAFF DEVELOPMENT & SALES CULTURE
SPONSORSHIP SALES & STRUCTURE
INTERNSHIP & STAFFING PIPELINE
OUR APPROACH
We don’t just consult—we execute alongside your Team.
Pulltab Sports delivers a complete diagnostic of your current operation, identifies gaps, and then helps implement the structure, tools, and processes that drive performance. We embed with your Team to deliver real, measurable growth, not just recommendations on paper.
CONTACT US TODAY!
MATT CORDS
President of Team Services
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Matt has built a strong career in business development with over 20 years experience in Team and League ticket sales, revenue generation, sales strategy, business development and client retention. In addition, Matt has worked closely in the areas of business intelligence and AI to help generate revenue.
Matt began his sports career as a ticketing account executive for the Minnesota during their inaugural 1999-2000 season. Later, Matt oversaw the ticketing area during multiple sell-out seasons and helped launch the Wild’s inside sales program.
Following his time with the Wild, Matt joined Van Wagner Sports & Entertainment as one of the Directors of the Stadium Builders License project. Over the course of three years, Matt and the Team generated over $120M in seat license sales as part of the funding for U.S. Bank Stadium.
Most recently, Matt was Senior Director, Ticket Sales at the UFL, where he had oversight of all eight UFL Ticket Sales Teams at the league level. Matt was responsible for collaborating with senior management on ticket sales goals, pricing, and league strategy. In addition, Matt worked closely with the sales teams on the ground in each market to ensure staff received proper training, set up KPI metrics, and implemented the local ticket sales plans that aligned with the league’s goals and objectives.
MATT FERGUSON
President of Sales
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Matt Ferguson began his career in sports in 2010 with Sioux Falls Sports, serving as an account executive for both the Sioux Falls Stampede and the Sioux Falls Canaries. Over the next five years, he advanced through the organization, taking on roles as Director of Sales, Vice President of Sales, and eventually General Manager of the Canaries baseball team.
In 2015, Matt joined Tom Garrity at Quan Sports Marketing as Executive Vice President of Team Business Operations. In this role, he has worked with teams across the junior, minor league, and professional levels, overseeing team acquisitions and business operations. His areas of focus include ticket and sponsorship sales, staffing, and building high-performing sales cultures.
Since 2022, Matt has served as President of Pulltab Sports, working closely with teams and brands to drive awareness, engagement, and marketing impact through Pulltab’s growing media platform. His work spans original content, digital storytelling, and brand integrations across social media, podcasts, and on-the-ground activations.
A South Dakota native, Matt has lived and worked in Sioux Falls for the past 20 years. Outside of work, he enjoys spending time with his wife Denise, their son Blake, and twin daughters Evelyn and Emeline—as well as time outside on the range putting holes in paper.
