RBC Wealth Management | Club Chatter
#TeamRBC
From sponsoring the PGA Tour Signature Event, RBC Heritage tournament, annually, to dozens of top PGA and LPGA players proudly wearing the RBC crest, the RBC brand is a fixture in professional golf.
Sponsoring an exclusive sport like golf is a great fit for a wealth management company, but it can be challenging to activate these sponsorships beyond a select group of hand-picked clients lucky enough to attend an event or tournament.
OWNER worked with RBC to broaden the reach of their golf sponsorships creating the short form content series, Club Chatter.
The model was simple. Whenever RBC had access to one of their athletes, we’d build-in time to interview the golfer. A series of questions was designed to showcase the golfer’s unique personalities and personal stories, while highlighting the link between the world of golf and the world of finance.
Video topics ranged from parallelling the unique relationship a golfer has with his caddie to that of a financial advisor, underscoring the importance of goal setting on and off the course, as well as sharing golfer’s different definitions of success.
These interviews were cut into short clips usually under a minute, that were designed to be both interesting and relatable. The Club Chatter content series was then widely distributed on RBC platforms, widening the sponsorship to be shared with RBC employees, clients, and prospects alike.
In the end the Club Chatter series became a rare example in golf where taking a few more swings was actually a good thing.
Advice
Caddie
RBC Endorsement
Adam Hadwin
Advice
Caddie
RBC Endorsement
Nick Taylor
Advice
Caddie
RBC Endorsement
Cam Young
Olympics
Goals
Sahith Theegala
(Coming Soon)
Success
Alena Sharp